Franchisee Turned Owner Revives Mama Fu’s

Chain Leader:

Mama Fu’s Asian House is the latest brand from Atlanta-based Raving Brands to find a new home. Austin, Texas-based Murphy Adams Restaurant Group purchased the concept from Raving Brands for an undisclosed amount in March. As the largest franchisee of Mama Fu’s with five stores in Texas, Arkansas and Florida, Murphy Adams believes it has the operating experience and infrastructure to revitalize the struggling fast-casual Asian brand. President and CEO Randy Murphy spoke to Chain Leader about his plans for the 17-unit chain.

Why did you want to buy the Mama Fu’s brand and become a franchisor?
So many people love Mama Fu’s, including us-people who have run them, people that have been customers in them. We love it and we love the brand. And as a franchisee, I saw for a few years that Raving Brands did a wonderful job creating concepts and getting a lot of energy and top spin around those concepts. Where they didn’t have the best execution was on really supporting and putting infrastructure behind those concepts. And we very much felt that with the right infrastructure, with the right leadership and the right capital, we could really take Mama Fu’s to the level that all of us as franchisees when we first got into it thought we could get it to.

As the franchisor, what’s your plan to make Mama Fu’s both profitable and easy for a franchisee to operate?

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