Franchising Spreads Across Vietnam

VietNamNet Bridge:

Vietnam now has about 70 separate franchising operations, marketing both local and overseas brands.

Trung Nguyen coffee is a Vietnamese pioneer in franchising. It has more than 1,000 franchised coffee shops in Japan, China, Thailand and Singapore.

Other big Vietnamese franchisers include Pho 24, which has outlets in Singapore, China and Japan; Kinh Do Bakery, owned by the large bakery; and Bon Mua (Four Seasons) Food and Drink restaurants, owned by leading Vietnamese retailer Hapro.

However, many smaller enterprises have also joined the franchise system. Com Nieu-Red House restaurant, a small business in central Da Nang City, last year franchised one restaurant in Nha Trang.

And next year, it plans to open another eight restaurants across Vietnam.

This is surprising news for other enterprises because franchises are usually associated with big and well-known brand names.

Golden opportunities… read on.