Iconic Ice Cream Franchise Set To Whip Up Interest

Voxy.co.nz:

Profitable, iconic New Zealand ice cream business Mr Whippy recently went on the market with expectations it will whip up considerable interest from astute investors interested in furthering this great Kiwi success story.

Established in 1964, Mr Whippy is one of the best known and most successful franchise operations in the country, its fleet of trucks with their signature Greensleeves tune and distinctive ice creams bringing joy to thousands of New Zealanders over the years.

Being marketed by Mukesh Parsotam of Harcourts Team Wellington, the business and its brand have been significantly improved by the current owners in recent years, ensuring the package now up for sale is a very attractive one with multiple revenue streams and potential for further gains.

As Mr Parsotam explains, the sale includes the Mr Whippy “master licence” and all of the associated mobile and retail franchise systems and supporting intellectual property, a warehousing and distribution operation, the valuable Mr Whippy brand, which is amongst the most recognised in New Zealand, and all related intellectual property, plus a new Crystal Peak water brand and two stores.

Mr Parsotam says the current owners have revamped the brand, improved the portfolio of products and suppliers and made various operational improvements to increase revenue, achieve efficiencies and reduce costs - which has created an excellent platform for their successor.