Jo Malone To Expand In Asia

PR-Inside.com:

An affiliate of The Estee Lauder Companies Inc. today announced an agreement with the Lane Crawford Joyce Group for exclusive distribution rights to the Jo Malone luxury lifestyle brand in Hong Kong, Singapore, China, Taiwan, Macau, Malaysia and Indonesia. The Lane Crawford Joyce Group is Asia’s premiere international brand group, representing luxury and fashion brands through a network of distribution, retailing and franchising. The distribution agreement is effective immediately.

Estee Lauder and The Lane Crawford Joyce Group will work closely together to strategically position and expand the Jo Malone brand’s presence in the region. Over the first five years of the agreement, a combination of free-standing retail stores and shop-in-shop concepts will be opened throughout the region. The first store opens July 9th in Hong Kong at Lane Crawford in the IFC mall. The luxurious 450 square foot setting will incorporate elements from Jo Malone’s flagship store on Sloane Street in London such as the library-style shelves, the linear glass bottles and the signature gift boxes throughout. More.