Pump It Up Merges With BounceU: Former Competitors Become Single Largest Franchise Brand In Birthday Party Segment

Area Developer:

Pump It Up, the nation’s largest franchise of interactive, indoor inflatable playgrounds for private parties, announced today that it has merged with Phoenix-based BounceU, its only direct national competitor. The transaction positions both private party franchises for domination of the indoor inflatable entertainment industry.

Pump It Up, founded in 2000, currently operates 174 franchises in 33 states nationwide, with more than 70 locations in development, while Bounce U, which began in 2003, has 40 locations open and more than 60 in development. The two brands currently compete in approximately 15 markets. System-wide sales revenues for Pump It Up topped $70 million last year, while Bounce U is projected to exceed $15 million in system-wide revenues in 2008. . As a result of the transaction, BounceU President Brent Schmick will assume the role of Vice President of Franchise Development for PIU Management, which now serves as the parent company of both Pump It Up Holding, LLC and BU Holding, LLC.