A patented seaweed-based solution and its business-savvy inventor are set to change the way America cleans carpet and furniture with the launch of the nation’s first green franchise to enter the $5.3 billion carpet and upholstery cleaning segment. Ironically, it’s the gentle cleaning process that makes Naturell – the promising new franchise – such a potent force in a traditionally environmentally-unfriendly industry.
Already booming in the California Bay area – turning away more customers than it can currently handle through its sole corporate office – Naturell is set to jolt the competition as the nation’s first truly green carpet and upholstery cleaning franchise concept. Naturell, which uses sea kelp from the pristine waters of Iceland, is green in multiple ways. As the safest, most environmentally friendly carpet-cleaning process available, Naturell uses 20 times less water than traditional carpet cleaners and saves energy with a process that eliminates the use of gas-guzzling, vehicle powered equipment. It also prevents gallons of chemicals from being dumped back into sewers. More.
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