Clean Money, With A Little Laundering

Sydney Morning Herald:

Despite ongoing franchisee complaints and a new Federal Government inquiry into the industry, entrepreneurs are still lining up with their business models to franchise - some going offshore to expand.

Melbourne entrepreneur Paul Littman is proposing just that for his Daisy H2O dry cleaning chain, positioned as a clean, green alternative to traditional operators, with a view to jumping into the US and Israel while also expanding interstate.

Daisy H20, which uses a wet cleaning process and isn’t reliant on the traditional chemical solvent linked to asthma and cancer, perchloroethylene, already has two locations and two agencies in Melbourne, having slowly built up a customer base since 2004.
Littman said consumers didn’t initially click onto their green proposition as fast as he expected, but the pace was picking up.

“The sales in our first two stores were initially small,” he said.

“You don’t get people rushing in immediately because the process is non- toxic.

“Locals come first and then you compete on price and quality. As yet, Australians aren’t so aware about the PERC (perchloroethylene) debate. Continue reading.