How can one national business celebrate record sales and company growth despite times of thinner wallets and less consumer spending? Interstate Batteries Franchise and Development, the franchisor of Interstate All Battery Center (IABC), knows the key is to cater to consumer needs that remain unaffected by economic trends.
“Consumers are, to some extent, spending (money) out of need rather than desire,” said Scott Hoyt, Director of Consumer Economics at Moody’s Economy.com in a June article.
“The strength of our business is based solidly on the fact that consumer demand for batteries continues to rise despite our economic state,” said Interstate Batteries Franchise and Development Director Justin Darland. “Replacement batteries for automobiles and forklifts to road signs and heart defibrillators meet critical consumer needs and remain unaffected by recession.”
Experts agree. Analysts project the retail battery category will reach $50 billion by 2010 and IABC’s record sales reflect these consumer trends. This year, IABC’s total revenue is up seven percent versus the same time last year and the company, who recently celebrated a franchise signing for its 100th store location, continues to expand throughout the nation.(1)
While items like watches, laptops, alarm systems, cordless tools, radios, iPods, cell phones and flashlights will always rely on IABC battery solutions, the company’s business model allows stores to continually expand product offerings to adjust to changing consumer needs. Gadgets run by battery and solar-power or cost-savings tools combat the rising costs of electricity and gas prices and invaluable energy savings to IABC customers.
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