Fort Myers-based Sellstate Realty Systems Network, Inc. has rolled out a new branding initiative to its associates, aimed at raising the company’s profile and differentiating it from other national real estate franchises.
“As we entered our sixth year of franchising, we were ready to clearly identify who we are going to be in the future,” said Sellstate CEO Art Darmanin. “As we continue to expand our brand throughout the nation, it is important that the image of the company reflects our sophisticated business model.”
Over the past four years, Sellstate has expanded from one office in Florida to franchises in 11 states – a success it attributes largely to its C.P. Technology and Agent Asset Development (AAD) program. C.P. Technology is an exclusive system that virtually eliminates administrative headaches for brokers and speeds processing of commissions for agents. Under the AAD program, Sellstate pays 100 percent commission – 95 percent to the transaction agent and 5 percent to the sponsoring agent in the form of monthly income.
The new branding initiative includes a new logo treatment, brand colors, signage and marketing materials, and the creation of a recruitment Web site, www.joinsellstate.com, for prospective franchisees and agents. A new corporate Web site will be unveiled later this year.
Sellstate Rolls Out New Branding As National Franchise Expansion Continues
July 15, 2008 by Cris | 1 Comment
In Franchises, Franchising in USA and/or Canada, Successful Franchises
Jonothan Wright on July 24th, 2008 at 4:50 pm
I’m not impressed. With the housing crisis how can a small time franchise company expect to compete with the superior and trusted names in real estate? New colors and fancy marketing will not make up for a lack of experience and vision form it’s CEO.