Weichert Internet Strategy Provides Winning Formula For Sales Associates In Today’s On-Demand World

Franchising.com:

Whether it’s grabbing a bite to eat, shopping at a department store or even picking up clothes at the drycleaners, one constant holds true: people today want quick, personal and high-quality service. When it comes to real estate, Weichert, Realtors® has the solution to help sales associates meet this need for immediate results.

As part of Weichert’s Internet strategy, the company invests millions of dollars in marketing each year to give its sales associates an advantage over the competitive marketplace. A large portion of this money finances the purchase of more than a million real estate-related search terms to make weichert.com appear as a primary search result on top search engines such as Google and Yahoo!, driving a wealth of traffic to the listings found on the company’s Web site. In 2007, weichert.com had over 35 million visitors.

Additionally, through Weichert’s strategic partnership with many of the most popular real estate sites, associates can find their listings on Realtors.com, Homes.com, Nytimes.com and numerous other national and regional online newspapers.