Known among the nation’s glitterati as the “Hooters of haircutting” and the “day spa for dudes,” Knockouts Haircuts for Men will open its first New England location on Rte. 9 this fall.
Knockouts - a boxing-themed spa and salon for men - offers haircuts, hair coloring and lightener, manicures, pedicures, hair waxing and massages.Dishing out such pampering? Females in short shorts and form-fitting tops - referred to under copyrighted nomenclature by the company’s brass as “Knockouts Girls.”
“We do hire attractive females,” said CEO Tom Friday from his Irving, Texas, office Monday. “It’s like the Dallas Cowboys cheerleaders. It’s cool and a lot of fun.”
The company, which sold the franchise rights to four New England states to Boston residents Bing and Winnie Yeo in June 2007, plans to open a site at 328 Worcester Road - near Rte. 126 - by the beginning of September.
Bing Yeo said he envisions opening 20 salons in the region. The company has more than 300 locations in 22 states.
Photo from Knockouts.
danakeith on July 20th, 2008 at 11:20 pm
i like their uniform, so cute.. makes me want to apply there (laughs)
well, good luck..