Choice Hotels International on Wednesday said it struck a deal with Ireland’s Kasterlee Ltd. to license and develop Choice Hotels’ Clarion brand in the U.K., Germany and Russia.
Kasterlee, already a franchisee for Choice Hotels’ Clarion, Quality and Comfort brands in Ireland, will develop at least 16 Clarion branded hotels within eight years. Terms of the deal were not disclosed.
Currently, there are 45 Clarion properties in Europe.
Choice Hotels To Boost Clarion Brand In Europe
July 18, 2008 by Cris | 0 Comments
In Brand, Franchises, Franchising in Europe, Hotels
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