Dairy Queen Executive Explains Importance Of Brand Building

St. Cloud Times:

Michael Keller was on track to become a doctor when he was a freshman at Dartmouth College in New Hampshire.
That is, before a tough organic chemistry course detoured his route.

Keller, chief brand officer for Dairy Queen in Minneapolis, put his efforts toward psychology and eventually a master of business administration.

“I had no clue I had a marketing career ahead of me,” Keller said.

Keller spoke to almost 177 Minnesota teenagers Tuesday at St. Cloud State University about his career path and the branding behind one of the oldest Minnesota fast-food companies.

The teens are participants in Minnesota Business Venture. MBV is a one-week program teaching teens about business skills and financial literacy. Continue reading.