The two boyhood mates from Karori, Wellington, who created Hell Pizza are expanding their foothold in the northern hemisphere and starting to extend their turf in Australia.
After selling the New Zealand rights to Hell in 2006, co-founders Callum Davies and Stuart McMullin are about to launch their brand in Canada and Ireland.
Mr McMullin said that after just over a year, Hell Pizza’s pilot restaurant in the London suburb of Fulham had passed the taste test with local people and Australian and Kiwi expatriates, and Hell expected to open another two stores this year.
The company is to finalise a master franchise agreement for Ireland this week, with the first outlet expected to open in Dublin this year.
A master franchise agreement for Canada is also about to be signed, with the first restaurant to open soon.
The master franchisee in Australia will open the third Hell Pizza outlet in Brisbane next month. The agreement requires 30 outlets to be established in three years.