DineEquity, Inc. Appoints Des Hague President Of IHOP Restaurants

MarketWatch:

DineEquity, Inc., franchisor and operator of Applebee’s Neighborhood Grill & Bar and IHOP Restaurants, today announced the appointment of Desmond Hague as president of IHOP Restaurants, effective immediately. In this position, Hague is accountable for leading the overall strategic direction for all functional areas of IHOP’s predominantly franchised business. He is primarily responsible for providing leadership and vision for the business with regard to brand building, operational excellence and franchise restaurant growth.

“We are pleased to welcome Des to the IHOP family. He is a seasoned veteran of the food retailing and restaurant industries and possesses a strong skill set for delivering both top and bottom line results within franchise organizations,” said Julia A. Stewart, DineEquity’s chairman and chief executive officer. “Over the past six years, IHOP has become number one in family dining through our dedication to energizing the brand, improving operations and maximizing franchise development. With Des’s leadership, we plan to build upon IHOP’s success and take our growth strategies to the next level. Des will report directly to me and, together, we will remain focused on delighting guests, adding value for our franchisees and driving the IHOP brand forward.”