What Is Holding India Back?

Sify:

The concept of franchising began in the US, and has been growing rapidly around the world since the 1970s.

Although India accepted this model much later than the West, it is now emerging as a front-runner in the industry. However, the country still lags behind in some areas of the franchise model.

Unlike in the West, India does not have any success story to attract a particular brand to launch its franchise…