Area Developer Magazine Changes Name To Multi-Unit Franchiseee

Area Developer:

Franchise Update Media Group, the leading industry resource for franchise development, today announced that Area Developer Magazine has a new name: Multi-Unit Franchisee Magazine, effective with the Issue III 2008 edition, which will be published at the end of the month. The Area Developer website has also been updated to reflect the name change and is now: www.mufranchisee.com.

“The new names more accurately identify our audience and reflect the editorial focus of our print and online content, which is to provide insight, information and resources that address the primary concern of multi-unit franchisees ” growing for profitability,” said Therese Thilgen, president of Franchise Update Media Group. “The name is the only thing that we’ve changed. The magazine and website still deliver the same great content, and the magazine is the same size and remains a quarterly publication.”

Multi-Unit franchisees are those who own and operate more than a single unit franchise, in either the same concept or franchises in different brands, while an “Area Developer” may or may not operate their own unit.