Perkins Launches New Web Site, Promotions

Charlotte Business Journal:

Perkins Restaurant & Bakery is launching a series of in-restaurant promotions and a newly designed company Web site, www.perkinsrestaurants.com, which will include an eClub, interactive location finder, maps and onsite driving directions.

Perkins also recently started a promotion with a “Crazy Cookie” tin featuring a dozen cookies, each of which are half sugar and half chocolate chip; an Anniversary Platter which includes a stack of three pancakes, two eggs and a cup of seasonal fruit; and its Wildberry Silk Pie, which consists of a chocolate cookie crust, a layer of chocolate ganache topped with wildberry silk mousse and covered with whipped cream.

The promotions and new Web site are being launched in conjunction with the restaurant’s 50th anniversary.

Perkins’ objective in redesigning its Web site was to ensure trouble free access to its menu, locations, promotions, career and franchising opportunities, said Sam Hanhan, principal at Slingshot Interactive, the San Diego-based Web development firm that designed Perkins new Web site.