Pump It Up, the nation’s largest franchise of interactive, indoor inflatable playgrounds for private parties, announced today that it has added two highly experienced franchising executives to its management team, including a Vice President of Marketing and a Vice President of Finance with a combined 40 years industry experience. The announcement follows the recent merger of Pump It Up with its only national direct competitor, BounceU.
Pump It Up, founded in 2000, currently operates 174 franchises in 33 states nationwide, with more than 70 locations in development, while BounceU, which began in 2003, has 40 locations open and more than 60 in development. The two brands currently compete in approximately 15 markets. System-wide sales revenues for Pump It Up topped $70 million last year, while Phoenix-based BounceU is projected to exceed $15 million in system-wide revenues in 2008. PIU Management now serves as the parent company of both Pump It Up Holding, LLC and BU Holding, LLC. The company will soon move its corporate headquarters to Phoenix.
The two new PIU Management executives include Susan Boresow, Vice President of Marketing, and Susan Fickes, Vice President of Finance. Boresow has spent more than 20 years as a sales and marketing professional in franchise organizations including McDonald’s Corporation, Cold Stone Creamery and Sport Clips.
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