Top Franchise Attorney Offers Years Of Expertise In First Book

Franchise Wire:

Harold Kestenbaum has specialized in franchise law for over 30 years and has worked on more than 100 franchise concepts. Now, the former general counsel to Sbarro Inc. and current counsel to Long Island’s leading business law firm, Ruskin Moscou Faltischek, is adding a new title – author – to his already impressive resume. His new book, So You Want to Franchise Your Business, a collaborative effort with award-winning journalist Adina Genn, will be available on August 1st at Barnes and Noble, Borders and through Amazon.com.

So You Want to Franchise Your Business, published by Entrepreneur Press, is a detailed roadmap for entrepreneurs who are ready to franchise their business but are unsure of how to do so. In over three decades of practicing franchise law, Kestenbaum was constantly approached for advice by entrepreneurs looking to grow via franchising. Unfortunately, save for a handful of articles and minimal coverage in manuals geared toward franchisors, there was not one book dedicated solely to the topic.

“In this book, Adina and I wrote advice aimed specifically towards entrepreneurs who want to franchise their business and need guidance specific to this sector,” said Kestenbaum. “It’s the first of its kind in that it offers hands-on strategies for busy entrepreneurs and existing franchises that want to get to the next level in an easy-to-read format filled with tips and best practices from a variety of successful franchisors and franchise advisors.”