Baskin-Robbins Continues Texas Expansion

QSR magazine:

Following Baskin-Robbins‘ San Antonio expansion announcement yesterday, the brand is announcing today that Ft. Worth is now open for franchise sales. More than 50 new stores are projected over the next several years throughout Tarrant, Denton, Parker, Johnson, and Ellis Counties, among others.

Baskin-Robbins operates more than 20 locations in and around Dallas-Ft. Worth and more than 90 stores across Texas. The company plans to open 300 locations statewide in small and large markets over the next several years. Baskin-Robbins will open more than 400 stores globally in 2008.

Baskin-Robbins’ Ft. Worth launch is part of an aggressive growth strategy, which includes expanding in existing markets while entering new cities throughout the country. The company is actively seeking new franchisees willing to own and operate a minimum of three stores in Ft. Worth and the surrounding communities.