Sol Food At Baja Sol

Chain Leader:

Baja Sol Restaurants Group is well aware of how competitive the Mexican segment is. But the Inver Grove Heights, Minn.-based company says its interpretation of Mexican fare will help the Baja Sol brand stand out and position it for nationwide expansion.

President Bridget Sutton, CEO Tony Sutton and Director Bill Cooper created Baja Sol Restaurants Group when it bought the Baja Sol Tortilla Grill brand in 2006 for an undisclosed amount. As franchisees of two units in Minnesota, the Suttons were already familiar with the then-six-unit fast-casual concept. But to create a chain with national potential, the company decided to reinvent the brand.

Beyond Mexican
It hired Corporate Chef Bill Roche to expand the menu beyond the usual burritos, quesadillas and nachos. Roche, who has worked as a regional chef at The Cheesecake Factory and as a corporate chef for Lettuce Entertain You Enterprises, broadened the menu’s flavor profiles to include Pan-Latin and Caribbean flare.

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