National Bagel Chain Shows Interest In Roanoke Region

Roanoke Times:

Einstein Bros. Bagels, a national bagel and food chain, wants to open three locations in the Roanoke Valley.

And the company is seeking a franchisee who is up for the challenge.

Einstein Noah Restaurant Group, based in Colorado, said it is targeting the Roanoke area for new locations, given the presence of its Einstein eateries in other Virginia cities, such as in Richmond and Fredericksburg.

Kevin Kruse, vice president of franchise development for Einstein, said he considers the Roanoke Valley “a very ripe area for our stores,” citing its presence along Interstate 81 and its central location to Lynchburg and the New River Valley.

A potential Roanoke area franchisee could open locations in surrounding areas, such as the New River Valley, he said.
Einstein Bros. eateries serve breakfast and lunch, closing at 5 p.m. on weekdays. Along with bagels and sandwiches, they serve coffee, salads, baked goods and desserts.

Last year, Einstein began opening this concept up to franchisees as a way to expand its brand quickly, Kruse said. Though consumer spending is slowing nationwide and many people are cutting back on dining-out dollars, Einstein’s concept has been successful, he said.

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