FranExcel Named As Official Marketing Firm For FIBE 2008

Franchise Wire:

FranExcel, the leading franchise marketing and consultancy firm in the Middle East, has been chosen as the Official Marketing Firm for the Franchise Investment & Business Expo 2008 (FIBE 2008) in Amman, Jordan in October 2008.

Furthermore, FranExcel’s leading international franchise publication, The Franchise Marketplace, has also been named as the Official Media Partner for the event, which will highlight the growing franchise market in Jordan. Franexcel has signed an initial two year agreement, which will also see the company market and support the event in 2009.

Speaking on the appointment, FranExcel CEO Sary M. Hamway said, “We are so honoured to have been chosen by Conxepts Event Management, the organizers of the Amman franchise event, as their Official Marketing Firm. FranExcel has always supported regional events in the Middle East and we hope to see this event become one of the most important franchise events on the regional and global calendars.”

FranExcel and The Franchise Marketplace will help promote the event, as a whole, to an international audience of franchise professionals and will consult with the organizers to create a winning formula for the event. “We are very proud of the growth of our publication and our franchise event services and this new appointment shows to us how far we have come in the global franchising market”, Mr. Hamway added.