Baskin Robbins vs Haagen Dazs

Kipp Report:

Some of the keywords of the summer: A/C, white clothes and ice-cream. And so follows the battle of the ice-cream brands.

“Br (Baskin Robbins) is sooooo yummy,” says Taimour on Baskin Robbins’ wall on Facebook. “The coolest ice creams in the world” adds Zainab, another of its 58,630 fans.

Haagen-Dazs only boasts 7,775 fans (constantly growing), but the comments are just as supportive. “I love haagen dazs,” says Khan Sana while others argue about which flavor is the best.

Overview
Haagen-Dazs was started by Polish immigrants Reuben and Rose Mattus in The Bronx, New York in 1961. It began with just three flavors - vanilla, chocolate, and coffee, and the company opened its first retail store in 1976.

In 1983 Mattus sold Haagen-Dazs to the Pillsbury Company, and since then the company has spread across the world, and is available in more than 50 countries now. The company claims to be a “super-premium” brand, i.e. its product is only made from natural ingredients, without any artificial colorings, flavoring or stabilizers. Apart from ice-creams, it also offers frozen yogurt and sorbet.

Read on…