The Rewards Of Virtue

FranchiseUpdate:

When Bill McPherson was growing up in the San Fernando Valley, he dreamed of being a professional basketball player. He was good enough to get a scholarship to the University of California at Irvine.

But a career-ending ankle surgery changed all that. “I didn’t have a plan that would have end me up in business or sales, but luckily my parents had made sure I had a good head on my shoulders, and I graduated magna cum laude with a business degree,” he says.

Today, as vice president of domestic franchise sales for Fastsigns International www.fastsigns.com/ in Carrollton, Tex., McPherson is building growth and profits, and garnering awards for the 23-year-old franchise signage and graphics company.

When McPherson arrived at Fastsigns eight years ago, there had been four new franchise sales in the previous year. Seven years later, the franchisor had awarded another 275 units to franchisees, growing at what he calls a “nice clip, but strategically.” Today Fastsigns has 560 units in 6 countries. McPherson is responsible for the U.S. and Canada, home to about 500 of those units.

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