McDonald’s Says More Product Price Rises Possible

Reuters:

McDonald’s Corp said on Thursday it was considering further price increases, but would do nothing that slowed customer traffic into its global network of stores.

The world’s largest restaurant chain posted second-quarter profit that beat expectations on strong international sales, but said to offset mounting commodity pressures it was looking at changes to the popular Dollar Menu, which lures value diners.

“I don’t think customers care that much if the price moves slightly away from a dollar,” Chief Executive Jim Skinner told Reuters in an interview on the sidelines of an event to mark its sponsorship of the Olympics.

“It will always be the best value around,” he said.

Much speculation swirls around the fate of the Dollar Menu double cheeseburger, which McDonald’s has tested in certain markets at prices up to $1.29. More.