Maxwell Industries, promoters of Indian innerwear major VIP Group, plan to set up exclusive retail stores across India, called Green Room, which would have all VIP brands in its showcase, said a top company official here on Wednesday.
Maxwell Industries director Kapil Pathare in a press meet said: “With the retail sector growing enormously in India, we plan to open 200 Green Rooms over three years, which will offer all the brands of the company under one roof. The exclusive stores across India will be opened through franchisee route.”
It has already test-marketed the Green Room concept in Maharashtra.
The VIP group, with brands like VIP, Frenchie, Frenchie X, and VIP Feelings, has 25 percent share of the organised innerwear market.
VIP To Launch Exclusive Retail Stores Across India
August 15, 2008 by Cris | 1 Comment
In Franchises, Franchising Worldwide, Successful Franchises
vikram singh bhati on July 14th, 2009 at 5:32 am
hi sir i wated to open ur showroom in Rawatsar disst. Hanumangarh Rajasthan plz tell me term and condition mobile… 09950996185