Doughnut Wars: Dunkin’ Donuts Franchisees Plan To Saturate The Local Market, Krispy Kreme’s Home Turf

Winston-Salem Journal (N.C.):

Jeff Menk stopped by the Krispy Kreme store on Stratford Road last week to check up on his investment while on the way to vacation in South Carolina.

He bought five shares of Krispy Kreme stock in November. It was his first stock purchase. Jeff is 14.

When asked what he liked about Krispy Kreme, he had a one-word answer: “Delicious,” he said.

There’s not a Krispy Kreme retail store in Jeff’s hometown of Burbank, Ohio. There, you can get them only at such places as convenience stores.

So Jeff and his mother, Lori Menk, took some pictures of the company’s only hometown store while they were here.

The Stratford Road store is one of four in the Triad, along with two locations in Greensboro and one in High Point. But the local doughnut market is about to get more crowded.

Franchisees for Dunkin’ Donuts, the nation’s largest coffee-and-doughnut franchise, plan to bring at least 13 stores to Forsyth and Davie Counties in the next four years.

“We are going to saturate the market, because we are looking for customer convenience,” said franchisee Sunny Patel. “Wherever they go, they can find Dunkin’ Donuts.”

Patel is planning five stores in the northern Forsyth County market.

* Journal Photo by Traci White.