Krispy Kreme Takes Top UNH Center Franchise Spot

Portsmouth Herald News:

Krispy Kreme took the top spot in the Rosenberg Center Franchise 50 Index™ for the second quarter of 2008 as it reported its first quarterly profit in three years.

The Rosenberg Center Franchise 50 Index™ dropped 4.4 percent in the second quarter of 2008, as the major market indices teetered on the verge of a bear market. Thirty of the 50 firms composing the index lost market value during this quarter, while 17 firms managed to make some gains, and three were essentially flat, according to Hachemi Aliouche, senior research fellow with the William Rosenberg Center of International Franchising at the University of New Hampshire Whittemore School of Business and Economics.

The 50 franchisors in the Rosenberg Center Franchise 50 Index™ represent more than 98 percent of the market capitalization of all U.S. public companies engaged in business format franchising. The index was down 12 percent over the year, compared to minus 12.5 percent for the S&P 500.

Since its inception in 2000, the index is up 59.6 percent, compared to minus 8.2 percent for the S&P 500.