Advertise Online Or Offline? Yes, Is The Answer

SmartBrief:

Today, there is a vast amount of statistics available online that provide us with information supporting the increases in online sales, use of the Internet for researching a sale and so forth. For example, 84 percent of online Americans have used search engines, and on any given day 56 percent of people online are using them, cites a Pew Internet & American Life Project of 2005.

According to a Nielsen/NetRatings report in 2007, Americans compose 18 percent of the global population using the Internet—some 210 million.

Supporting this increase, the U.S.Census Bureau reported early this year that total e-commerce sales for 2007 exceeded $136 billion, an increase of 19 percent over the previous year and retail sales increased 4 percent during the same period. E-commerce sales at the same time rose one half of one percent to 3.4 percent.

Over the past 15 or so years, the Internet has drastically changed the global communications lexicon, adding words and terms that once seemed strange but today are common in conversations, such as blog, bandwidth, cookie, span and cyberspace.

Advertising changed, adapted… read on.