Franchise Glossary

August 27, 2008 by Cris | 0 Comments

* Acknowledgement of Receipt – a document which acknowledges that you received and signed an Offering Circular (aka Disclosure Document).
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* Agreement – a legal franchise contract.

* Arbitration – the process of submitting a dispute to an arbitrator (a person selected to judge a dispute).

* Area Development Rights – your legal permission to open several franchise units within a specific geographical location.

* Business Format Franchise – a type of franchise not limited to just the product but also the marketing plan and operations manual.

* Capital Required – the cash needed a franchise company requires you to have available.

* Default – failure to do or appear as required.

* Designated Supplier – the official suppler of products and services who meet the established criteria of the franchise company.

* Disclosure Document – also known as the Offering Circular, this is an FTC required contractual information presented to you by the franchise company.

* Earnings Claim – an assumption of the level of sales (or profitability) projected and declared by franchise companies.

* Exclusive Territory – the geographical area (territory) offered to you by a franchise company. In essence, this prevents the franchisor from establishing another location within your specific area.

* Federal Trade Commission (FTC) – an agency of the federal government, located in Washington D.C., authorized to regulate trade practices including franchise companies.

* Franchise – a license that describes the relationship between a franchise company and franchise buyers, including product, trade name, trademark.

* Franchisee – the person, entity or company that gets the right from the franchisor to do business under the franchise company’s name.

* Franchising – a business model where a company expand its product and marketing concepts by product and brand name license, payment of fees, and control.

* Franchisor – the franchise company that grants franchisor buyers the right to do business using their product and brand.

* Franchise Fee – the amount of money a franchisee pays the franchisor to acquire a franchise.

* FTC Rule 346 – A Federate Trade Commission law passed in 1979 regulating the franchise industry by establishing “disclosure” requirements and prohibiting franchisors from making earnings claims.

* Industry – a business category that a specific franchise belongs to, i.e. automotive, hospitality, financial planning, maintenance, restaurant, investing etc.

* Initial/Ongoing Training – the initial and continuing education offered to franchisees in the operation of a franchise business.

* Initial Investment – the money needed “up front” to purchase and successfully startup a franchise.

* Master Region – a big geographic region acquired by a franchisee with the objective of breaking up the territory and reselling individual franchise locations.

* Net Worth – The total assets of individual, entity or company, once liabilities have been subtracted.

* Non-Compete Clause – a contact that prohibits you from competing with the franchise company in a specific area or within a certain time frame.

* Operations Manual – a guidebook(s) outlining in detail the running of a franchise.

* Product Format Franchise – the rights to market a product or service that is part of your product line but is not the majority of your “stock and trade.”

* Renewal – signing a new franchise contract or agreement to continue the franchise relationship after the prior agreement has expired.

* Royalty – a regular payment by the franchise owner to the franchise company, most typically based on the franchise owner’s gross sales.

* Sector – the categories included within a larger scope of franchise opportunity.

* Trademark – a symbol, word, graphic element or specific design used by a manufacturer or dealer to distinguish a product, typically protected by the law.

* Uniform Franchise Offering Circular (UFOC) –also referred to as the Disclosure Document and Offering Circular.

In Basic Guidelines, Law & Agreements, Franchises, Startup

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