The Complete Franchise Biz Plan

INC.com:

* Abstract. The abstract in your franchise business plan is briefer than an executive summary. It serves as a prologue.

* Business summary. This summary retrieves the omitted subjects of a conventional executive summary and combines them with elements of the traditional company description. Nothing is left out, just rearranged.

* Franchise overview. The overview replaces the usual industry analysis.

* The market. Treatments of the market and the competition combine to form the market section.

* Marketing plan. Marketing and sales strategies are conventionally included together in the marketing plan.

* Management qualifications. Essentially the same as in traditional business plans, this section describes your management staff and your operational framework.

* Financial pro formas. Also a traditional section, it groups together your financial projections for the first year and for a longer range of three or five years.

* Exhibits. This final section is where you put supporting documents needed to evaluate your business plan - either to support information in other sections or to provide auxiliary information not covered. If you have lots of exhibits, consider inserting some in the sections where they apply.