Enter The World Of Franchising With Rick Bisio’s Book, The Educated Franchisee

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Rick Bisio is the author of the book, The Educated Franchisee, a franchise consultant and coach for people considering entering into a franchise. At a recent interview, Rick explained, “When it comes to buying a franchise, there are a lot of resources available. Few of them, however, will truly prepare you for the decision of whether or not to purchase a franchise. I found this out the hard way when my wife and I invested in our first franchise.”

Rick explained how investing in a new or existing franchise is different than buying an existing business and thus requires a different focus of evaluation. Although buying a book about small business ownership may be helpful, there are many franchise-specific issues and considerations that an investor should address before deciding to take the leap into franchise ownership.

Rick Bisio, one of the most successful franchise consultants in the industry, has recently released a book titled “The Educated Franchisee.” In it, he distills the information he’s learned not only from being a franchisee, but also from coaching hundreds (perhaps thousands) of individuals through the process of deciding whether a franchise is right for them.