IAF Beverage’s new CEO, JL Lamb, wasted no time in getting to work. He brought in Mike Zimmerman, a franchisee from Milburn, OK, to become National Sales Manager, Dean Smith, a master franchisee from Pflugerville, TX, to take over Franchise Sales and Scott Woodard a master franchisee from Mansfield, TX as VP of Sales.
Looking at the current company and products, both already a strong combination, and seeing all the potential ahead, I felt we needed more outside help.” Said Mr. Lamb, CEO. “Having worked with theses gentlemen to help build their franchises, gave me a unique perspective of their skills. Their willingness and belief in IAF Beverage allowed them to understand our strategic vision and future. We are very pleased they have agreed to be part of the internal IAF Beverage team.”
The health and growth of the IAF Beverage network is the primary concern of the new team. Each member has been tasked with a portion of this plan based on their skills. Since the company is an innovator and leader in the development of frozen products for the education market, all the pieces are now in place to grow on a national level into the few remaining states not covered, or even on a global scale.
When asked to comment, Mr. Zimmerman said “It is a great chance to help improve the health of school age children by working with our existing, and growing network, of distributors. We have programs and products that have been very successful in my Franchise. Learning from this experience and using our success as a basis, we can help the IAF Beverage family grow.”
Image from IAF Beverage.
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