Bascom Hill Publishing Group announces the release of The Educated Franchisee: The How-To Book for Choosing a Winning Franchise by Rick Bisio, one of country’s leading authorities on franchising. The Educated Franchisee guides prospective franchise business owners through all the steps necessary to make sound, profitable business decisions.
“Over the years I’ve been honored to help thousands of people make high quality business decisions in regard to franchising” said Bisio. “The Educated Franchisee is 100% focused on guiding the reader through a logical self-qualifying process that helps them make the right decision. For some people this means purchasing a franchise. For others this means getting a job. With the right information, the reader will be able to make the right decision.”
The Educated Franchisee focuses on three important faces of business success:
1) Preparing Yourself for Business Ownership: The first five chapters of this book are focused on helping the reader decide if business ownership is truly something that makes sense as a career and life choice.
2) Getting it Right the First Time – How to Examine a Franchise: The second section of the book is focused on educating the reader on how to dissect a franchise system. Some franchise systems are great but others should are not very attractive investments. This how-to manual coaches the reader through the steps that assure a thorough exploration of franchise business ownership and thoughtful decision making.
3) You’ve Found the Right Business – Now the Journey Begins: This section provides the new entrepreneur with valuable perspective on the mental mind set for success in franchising. By following the few steps in this section, you will position yourself for a fulfilling voyage as an entrepreneur and franchisee.
Logo from The Educated Franchisee.














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