Taco Bell has announced that its Feed the Beat program will return for a third year, rewarding winning indie rock bands with free Taco Bell Bucks. Taco Bell will conduct a nationwide search for 100 bands — up from 50 in 2007 — and will provide them with $500 in $5 Taco Bell Bucks per band while on tour.
New for 2008, Taco Bell will dedicate marketing resources to support Feed the Beat bands. A new interactive Feed the Beat Virtual Music Fest Web site will debut this fall at and will feature music to help build a fan base. The centerpiece of the Web site is a “Best of the Beat” competition where three bands will win a larger prize package.
The three winning bands will work with Taco Bell to identify and hire an indie rock producer to record a single for them. The singles will then be promoted on the Web site, through online advertising and in-store efforts in the spring of 2009.
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