Wendy’s Tests New Coffee Drinks

Wall Street Journal:

Wendy’s International Inc. is pushing further into specialized coffee drinks with a major new coffee program in Mississippi and iced coffee tests in three cities.

In the past few weeks, about 65 franchised Wendy’s locations in Mississippi have started serving a line of iced coffees as well as a new concoction called a Frosty-cino — a coffee-infused version of the chain’s traditional Frosty drink. Separately, Wendy’s has been testing a different line of iced coffee drinks in Phoenix, Pittsburgh and Kansas City, Mo., since the spring as part of its expansion into breakfast.

The moves come as fast-food chains are placing more emphasis on beverages, having seen how Starbucks Corp. and others have drawn customers with specialized drinks. McDonald’s Corp. plans to add lattes, cappuccinos and other upscale coffee drinks at all of its U.S. locations by the end of next year.