Roxberry Juice Has National Plans

QSR Magazine:

A former Zuka and Jamba Juice executive Brad Davis has launched his own smoothie and juice bar concept called Roxberry Juice.

Designed around a retro, soda shop-type interior with ’30s and ’40s bar stools and Roxberry branded art work, as well as T-shirts, hats, and aprons worn by staff that have a distinctive throwback feel, Roxberry Juice opened its first store in the Hunter’s Crossing Shopping Center in American Fork, Utah in March. By the first quarter of 2009, Roxberry Juice will operate four more stores in Utah.

Davis says he believes Roxberry Juice will be successful because of the business decisions he has made about the quality and freshness of the ingredients–using fresh squeezed orange juice in smoothies instead of bottled; 100 percent pure fruit juice without added sugar or preservatives; and his insistence on individually quick frozen fruit.