Reid’s Dairy Approaching 100 Years

Belleville Intelligencer:

Saturday marked another chapter in the almost century-long business success story that is Reid’s Dairy.

The home of the world famous Loonie Milkshake unveiled its new ice cream parlour and retail store to hundreds of guests who dropped by the Bell Boulevard site.

The celebration featured in-store tours, create-a-new-sundae contest sampling, refreshments, family activities and an appearance by Shaker the cow.

“I am very proud of our renovated ice cream parlour and store and I’m looking forward to celebrating our 100th anniversary in our new store in 2010,” said Stephen Quickert, president of Reid’s Dairy.

He said there is literally something for the whole family to see in the new ice cream parlour/retail store.

The walls are full of vintage photographs including a wrap-around movie reel highlighting the history of Reid’s Dairy. Large Shaker the cow cut-outs stand out on the colourful walls. Children rush to press the Shaker button that makes its in-house cow moo and then press the train button that sends the dairy train on its way through the store.