Rosebys To Launch Franchised Outlets In India

Commodity Online:

Rosebys, UK’s leading home décor retailer, is all set to launch their operations in India from October 14th with their first outlet in Calcutta. This will be followed by more outlets in Punjab, Haryana, Gujarat and Karnataka.

Aloke Banerjee, CEO of Rosebys Interiors India Ltd told Commodity Online on the sidelines of FRA2008, a leading franchising and retail event, that Rosebys which was acquired by Gujarat based GHCL in 2006 will henceforth be following the franchising route for expansion as opposed to having its own outlets as was the practice with its 320 odd outlets in England. Rosebys would also start newer outlets in England based on the Franchising model.

Among the newer markets identified for expansion include Poland, Romania and Vietnam. Commenting on the agitation against large retail malls in different parts of the country, Aloke Banerjee said that retail franchising was the perfect answer to such allegations of small retail being threatened by invasion of corporates into the sector.