Franchising Offers SMEs Best Route To Market Growth

Business Daily África:

Established small and medium sized businesses looking into expanding their countrywide appeal and going regional should consider sharing the business models and brands in return for a fee and monthly incomes.

According to the chief executive officer of the African Franchise Partners, Gavin Bell, the concept known as franchising offers SMEs the best route to consolidate their gains locally and to test regional markets.

“There is a massive opportunity out there but we have to ensure that we expand the franchise culture of the Kenyan brands,” Mr Bell says picking out about 100 local businesses which are mature to adopt a franchise model.