Yogen Fruz Comes To Hawaii

Honolulu Advertiser:

Yogen Fruz, a frozen yogurt chain with 1,100 stores in over 20 countries, announced today it recently signed a development agreement that will allow TRMOP LLC, a Honolulu-based master franchisee, to open 7 new stores, at least 5 of which will be located on Oahu. TRMOP and Yogen Fruz are targeting Honolulu (Downtown Business District and Ward area), the Aiea/Pearl City area, and East Oahu for the first store openings.

TRMOP LLC will call upon its extensive experience in supply/logistics, customer service and administration, and financial management and economic analysis to open and manage each location to success, says Yogen Fruz.

“Yogen Fruz expects to capture the business of local residents – as well as tourists – in the state of Hawaii with our unique blending system, which combines delicious and nutritious frozen yogurt and fruit,” says Aaron Serruya, co-founder of Yogen Fruz. “This is one of many recent development agreements that Yogen Fruz has entered into as part of our U.S. expansion efforts and is a great step for the franchise as a whole.”

Yogen Fruz’s expansion to Hawaii comes shortly on the heels of several U.S. development agreements that include locations in New York, Texas, and Illinois (to name a few), as well as a recent international agreement in Australia.