No matter what niche the business is in, it’s important to learn as much as possible about a franchise before committing to it. We can thank websites like Franchise Genius for making it easy to access that information.
A potential franchisee can depend on Franchise Genius to offer a list of franchises in a variety of areas. Through their franchise selection system they are able to pair up a potential franchisee with a list of franchises that meets their specific criteria. Once they are able to find the franchise choice they like most, each franchise has a page of basic information covering everything from training offered to the estimated cost of getting started.
What most people do not realize is how much time and effort goes into making a franchise resource of this size. Angus Hill, the President of Franchise Genius, was kind enough to answer my questions about his website and share with us a little bit about what he has learned as the site has grown.
What is Franchise Genius and what are some of the features your website has to offer?
FranchiseGenius.com is the most comprehensive online resource for prospective franchisees to identify, compare, and research a wide variety of franchise opportunities in a single location. FranchiseGenius.com has the largest online summary of franchises, with over 1,800 concepts covering 200+ industries in all geographic areas. In addition, FranchiseGenius.com also provides a rich set of objective selection & evaluation tools, to help prospective franchisees make an intelligent and educated choice. All of FranchiseGenius.com’s offerings and tools are completely free for franchisees. Franchise Genius’s goal is to provide an effective system to successfully connect franchisees and franchisors.
When someone looks up information about a franchise opportunity on your website, what kind of information will they be able to find on it?
At FranchiseGenius.com, visitors will find a one page summary for each concept plus key data such as number of years in business, number of units in operation, investment requirements, and geographic areas available. In addition, prospective franchisee can easily compare similar franchises side by side.
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