Yodle Expands Successful Online Advertising Practice To Include Franchise Operations

BusinessWire:

Yodle, Inc., a leader in local online advertising and lead generation, announced today the expansion of its technology platform to include support of franchise operations. The new offering, YodleFranchise, builds on the success of Yodle’s current online advertising solution for individual local businesses and is among the first services of its kind to specifically address the needs of both local franchise owners looking to promote their individual locations online as well as the franchise as a whole.

YodleFranchise is powered by Yodle’s robust online advertising solution, already proven to help individual local service-oriented businesses find new customers using the internet. YodleFranchise organizes all of a franchise’s advertising efforts into one large-scale, synchronized effort – all while carefully maintaining the local angle necessary to help drive results to individual locations. As a result, corporate offices can easily monitor and coordinate the campaigns of all their locations and/or franchisees without having to bring additional costly marketing personnel in house.

“We recognize that franchises have unique advertising needs that require a solution that is both large enough to handle a franchise’s entire network and local enough to drive results to their individual locations,” said Yodle CEO Court Cunningham. “YodleFranchise combines the local online advertising capabilities of our original offering with reporting and centralized control features that are powerful enough even for the largest of franchises.”

In the middle of an economic downturn, smart small business owners are demanding an advertising solution that gets them in front of their customers online. According to the Coleman Report, franchise loan failure rates are up by more than 55% since 2006. This shows more than ever that franchises need the kind of results-driven online marketing solution that Yodle delivers.

Yodle’s approach to simplifying online advertising for local businesses has driven 700%+ revenue growth in 2008 vs. 2007. To find out more information on Yodle’s new franchise offering, go to www.yodle.com/franchise.