Interstate Batteries Selects Firehouse As Advertising Agency Of Record

Earthtimes:

Interstate Battery System of America, Inc. (Interstate Batteries), the billion dollar battery company with a distribution point in every county in the U.S., recently selected Dallas-based independent Firehouse as its advertising agency of record following a month-long review process.

Firehouse will work with Interstate Batteries to implement branding initiatives internally and externally for the company. The execution will cross multiple media platforms, including advertising, retail, interactive, customer relationship management, new media and public relations.