STAR Awards Winners

FranchiseUpdate:

In the world of franchising, expansion and growth is the name of the game; creating leads and identifying prospective franchisees is a pivotal part of the corporate operation. This means that franchise executives learn quickly to stay on top of the latest techniques for marketing, generating leads, and recruiting new franchisees.

Eight years ago, Franchise Update began evaluating franchise lead generation and recruitment efforts and best practices industry-wide. They recognize outstanding achievements in these areas with the annual STAR (Speaking To And Responding) Awards.

For the study, researchers use a standard list of criteria that is evaluated by a mystery shopper who makes contact with franchises by phone and via the Internet. Read more.