Arby’s Restaurant Group, Inc. Names Sparks Grove As Interactive Agency Of Record

MarketWatch:

Arby’s Restaurant Group, Inc., a wholly owned subsidiary of Wendy’s / Arby’s Group, Inc. and one of the country’s largest restaurant franchising systems, announced today that it has named Sparks Grove, Inc. its interactive agency of record (AOR).

Sparks Grove was selected following an in-depth competitive review. The agency will work with Arby’s on the brand’s overall digital strategy, online media and advertising, online creative development, and arbys.com web site development.

“Sparks Grove demonstrated a unique understanding of the Arby’s customer combined with exceptional strategic thinking and digital creative concepts,” said Mary Ellen Barto, Vice President, Media Services, Arby’s Restaurant Group, Inc.