Roberts Hotels Group Becomes Choice Hotels Largest African American Franchisee

Hotels Magazine:

Choice Hotels International, Inc. is pleased to announce that Roberts Hotels Group is the company’s largest African American franchisee with Choice Hotels room inventory fast approaching the 1,000 mark. Roberts Hotels Group also happens to be the largest African American owned and managed hotel group in the United States.

“Mike and Steve Roberts are two of the nation’s most successful entrepreneurs therefore we make this announcement with great pride and respect,” said Brian Parker, vice president of emerging markets and new business development for Choice Hotels International. “Their continued investment into the Choice Hotels system is a testament to the strength of our corporate culture, value of our brands, and commitment to diverse franchise ownership”

With the purchase of five Choice Hotels franchises since 2006, Choice branded hotels will comprise over 40 percent of the Roberts Hotels Group’s portfolio. Their Choice properties include the currently open Comfort Inn and Conference Center hotel of Tampa, Fla. and the Clarion Hotel of Shreveport, La., as well as three properties slated to open in 2009—the Comfort Inn & Suites hotel of Fort Myers, Fla., the Roberts Benchmark Clarion Hotel of Memphis, Tenn., and the Roberts Walthall Clarion Hotel of Jackson, Miss.