Franchise: What Are The Perspectives In The Middle East?

Franchise Key:

Egypt, Lebanon, United Arabs Emirates, Saudi Arabia, Syria, Jordan, Oman, Qatar, Kuwait…

All those country of the Middle East attract franchisors and they have a common denominator: their huge commercial curiosity.

Nevertheless a question is still present: How economics and commercials logics of those so various countries can be understood?

Thereby, countries of Arabian Golf had seen a dazzling progression linked to the oil boom in the seventies.

Those countries, with on a first line, Saudi Arabia, built commercial and business centers sometimes unique in the world.

Places of trade and exchange didn’t take a long time to attract all internationals brands – franchise in particular – and of which the growth rate can currently exceed 20% ! This growth may not stop here: Until 5 years, more than 13 million of m² could be commercialized in those countries…